Hailey Bieber's Rhode: A Genderless Skincare Brand Loved by Justin Bieber and Beyond
Justin Bieber is a big fan of his wife Hailey Bieber's skincare and cosmetics brand, Rhode. Hailey revealed that Justin has been using her products since the beginning and loves them. She believes that her products are suitable for all genders and has introduced many of Justin's friends to the brand, who have become obsessed with it. Hailey is thrilled that her products are being enjoyed by a diverse range of people and emphasizes the importance of a good skincare routine for everyone.
Hailey expressed that she views skincare as a genderless concept and believes that everyone should have access to quality skincare products. While she acknowledges that there are specific grooming needs for men, she designed Rhode to be chic and elevated without being overly feminine. Hailey wants her brand to be inclusive and appealing to all individuals, regardless of gender.
Despite selling Rhode to beauty giant E.l.f., Hailey has no intention of slowing down. She remains actively involved in the company as the chief creative officer and head of innovation. The sale has reignited her passion and motivation, leading her to explore new ideas and opportunities for the brand. Hailey is excited about the future of Rhode and is determined to take it to new heights.
Hailey's commitment to staying true to her vision has been key to the success of Rhode. She values creativity and uniqueness, even if it means going against industry norms. Hailey's goal is to keep Rhode fresh and innovative while also ensuring that it aligns well with the retail environment, such as Sephora stores where the brand is available.