V Radiates at TIRTIR's Radiant Pop-Up in L.A.: BTS Star V Named Global Brand Ambassador
TIRTIR, a Korean beauty brand, recently named BTS star V as their global brand ambassador. V attended the opening of TIRTIR's new "Radiant Pop-Up" in Los Angeles, where he was joined by celebrities like Madelaine Petsch and Charles Melton. The event featured a cocktail bar, foundation color-matching experience, lip and skincare zone, and a matcha café. This marked a significant moment for TIRTIR as they introduced V as their global ambassador and unveiled their new logo while launching their beauty and skincare products in the U.S.
The spotlight was on TIRTIR's Mask Fit Red Cushion Foundation at the pop-up event. This cushion foundation offers a 40-shade range and long-lasting coverage for up to 72 hours. Guests at the pop-up had the opportunity to experience a color-matching session to find their perfect shade. Cushion foundations are popular in Asia for their easy application and portability, making them ideal for quick touch-ups. The TIRTIR Cushion Foundation is now available on Amazon in over two dozen shades, offering not only coverage but also skin-nourishing benefits for a healthy glow.
V expressed his excitement about exploring the L.A. pop-up, mentioning his frequent visits to Los Angeles. He will be part of TIRTIR's new campaign, "Your Shade, Our Standard," with the theme "V&You, Let's Radiate." The pop-up experience on Melrose Avenue will be open until November 23rd, showcasing TIRTIR's signature cushion lineup and K-beauty sensibility to local consumers. If you can't visit the pop-up, you can purchase TIRTIR products online on Amazon, including the V-approved items.
In addition to his involvement with TIRTIR, V has been busy attending events like "Vogue World: Hollywood." Fans can also anticipate new music from BTS, as RM hinted at the group's upcoming releases.