Taylor Swift Boosts Audry Rose Jewelry Sales in Park City
A jewelry company in Park City is experiencing a significant increase in business after Taylor Swift was seen wearing one of their pieces. Audry Rose Jewelry, owned by Jaclyn and Kevin Elbaum, has seen a surge in orders and website traffic following the pop superstar's public appearance in New York wearing their lock necklace paired with a diamond trail lariat. The couple started the jewelry business a decade ago in Park City and have been pleased with the support and talent they have found in the community.
Jaclyn Elbaum was surprised to learn about the celebrity endorsement when a friend sent her a photo of Taylor Swift wearing their necklace. The piece holds sentimental value as it was designed for Jaclyn's mother's 70th birthday, with the chain inspired by an antique watch chain and named after their daughter, Sloan. The Elbaums were thrilled by the unexpected exposure and expressed gratitude for the boost in sales during a challenging year for the business.
Despite the opportunity to offer the jewelry for free, Taylor Swift purchased the piece at full price, which the Elbaums appreciated. They believe that Swift intentionally supports and promotes small businesses like theirs. The Audry Rose team sent a thank-you note to Swift and hopes to hear back from her in the future. The couple is now looking to expand their business by opening a physical store, with the goal of being located on Park City's Main Street.
In conclusion, Audry Rose Jewelry has experienced a remarkable increase in sales and visibility after Taylor Swift was seen wearing one of their pieces. The Elbaums are grateful for the support and recognition from the pop superstar and are looking forward to expanding their business with a brick-and-mortar store in Utah.