Mariah Carey x Sephora: A Festive Collaboration for the 2025 Holiday Season
Sephora has teamed up with Mariah Carey for its 2025 holiday campaign. Known for her iconic holiday hit "All I Want For Christmas Is You," Carey's announcement video marks the start of the holiday season. The campaign video features Mariah flying over a Sephora-themed winter wonderland and includes a cameo from actor Billy Eichner as a mischievous elf. Directed by Joseph Kahn, the video premiered on both Sephora and Mariah's Instagram profiles and on a Times Square billboard.
In addition to the video, Sephora will offer a selection of Mariah Carey's favorite beauty products for purchase online. The curated collection includes items like Dior Lip Glow Butter and Valentino Donna Born In Roma perfume, which will be highlighted on the Sephora homepage. This collaboration follows Sephora's trend of partnering with high-profile figures for its holiday campaigns, such as Celine Dion for Charlotte Tilbury's recent campaign.
Sephora's holiday campaign with Mariah Carey is part of a larger trend of beauty retailers teaming up with celebrities to create buzz around their products. By collaborating with well-known personalities like Mariah Carey, Sephora aims to attract customers and drive sales during the holiday season. The curated selection of Mariah's favorite beauty products adds a personal touch to the campaign, appealing to fans of the singer and beauty enthusiasts alike.