RM's Keynote Address at APEC: Uniting Cultures Through K-pop and Creativity
RM, the frontman of BTS, made history by delivering a keynote address at the Asia-Pacific Economic Cooperation (APEC) CEO Summit, becoming the first K-pop artist to do so. He compared the global appeal of K-pop to the Korean dish bibimbap, highlighting how diverse elements come together to create a harmonious whole. RM emphasized that K-pop's strength lies in its ability to transcend borders and unite people through shared emotions.
During his speech at the Gyeongju Arts Center, RM discussed the cultural and creative industries in the APEC region and the soft power of Korean culture. He described K-pop as a fusion of Korea's unique aesthetics and emotions with elements of Western music like hip-hop, R&B, and EDM. This blending of different influences results in something new, fresh, and delightful.
RM reflected on BTS's early challenges in breaking into the English-speaking music market a decade ago. Despite facing closed doors and misconceptions about Korea, the group's fanbase, known as ARMY, played a crucial role in breaking down barriers. RM credited ARMY for using BTS's music as a platform for cross-cultural conversations and for amplifying his voice on global stages like the Billboard Music Awards, the Grammys, and now at APEC.
Highlighting the power of cultural solidarity and tolerance within the fandom, RM described ARMY as a new community that continues to inspire him. He emphasized the importance of supporting creative communities and providing them with the resources to nurture their creativity. RM urged global business leaders at the APEC CEO Summit to recognize the impact of culture and the arts as powerful messengers of diversity that can move hearts and minds.
As the APEC CEO Summit focuses on the theme "Beyond, Business, Bridge," RM's keynote address underscored the significance of cultural exchange and collaboration in shaping a more interconnected world. He expressed hope for the continued flow of creative culture worldwide, emphasizing the transformative potential of cultural diversity and unity.