Taehyung's Fashion Week Impact: A Closer Look at BTS V's Influence in the Fashion Industry
Lefty recently unveiled its SS26 Womenswear Roundup for Paris, Milan, and New York Fashion Weeks, highlighting BTS’ Taehyung (V) as one of the top five global profiles of the season. Taehyung made a significant impact at the event, garnering massive media attention and millions of mentions across various platforms. Despite having only two posts during the event, he generated an impressive $13.1 million in Earned Media Value (EMV), showcasing his star power and influence in the fashion industry.
Taehyung's appearance at CELINE’s Été 2026 show in a vintage-inspired brown double-breasted coat and silk leopard-print tie was widely celebrated by fans and fashion enthusiasts alike. His minimal but impactful presence at the event solidified his reputation as one of the most influential Asian artists in global fashion. Fans took to social media platforms to praise his visual presence and authentic connection with the brand, coining the term "Impacthyung" to describe his influence.
Lefty's SS26 Womenswear Roundup analyzed over 12,000 influencers from major Fashion Weeks to determine the most influential personalities of the season. Taehyung emerged as the highest-ranked Korean soloist and one of the most efficient influencers globally, gaining remarkable value with minimal content. His posts from CELINE’s Paris Fashion Week generated millions of interactions and dominated social media timelines worldwide.
Following his success at Fashion Week, Taehyung attended W Korea’s “Love Your W” 20th Anniversary Gala in Seoul with his BTS bandmates RM and j-hope. His custom JAYBAEK Couture velvet blazer with gold embroidery made headlines and further solidified his reputation as one of Asia's most stylish and influential celebrities. As he continues his ambassadorial work with CELINE and prepares for BTS’s highly anticipated 2026 group comeback, Taehyung's influence in the fashion industry remains undeniable.