Victoria's Secret Fashion Show 2025: Celestial Themes, Diverse Models, and Star-Studded Performances
The Victoria’s Secret Fashion Show 2025 is set to take place this Wednesday, October 15, in New York, United States. The event will be broadcast live at 8 PM Brasília time on the Prime Video platform and Victoria’s Secret’s YouTube, TikTok, and Instagram channels. The show will feature models like Adriana Lima and Gigi Hadid, as well as musical performances by Karol G and TWICE, showcasing the brand’s latest lingerie collections.
This year's edition marks the second year since the event's return, following a hiatus in 2018 due to controversies surrounding diversity and past associations. The production will be held in Brooklyn, with a focus on showcasing a diverse range of model profiles. The pink carpet pre-show will kick off at 6 PM, hosted by Law Roach and Zanna Roberts Rassi.
Adriana Lima, a veteran of 18 previous editions, will open the show with celestial-themed looks, while Gigi Hadid, returning after a few years, will showcase crystal angel wings. Their participation aims to reconnect with longtime fans of Victoria’s Secret. Barbara Palvin and Alessandra Ambrósio will also be part of the lineup of confirmed veterans.
Angel Reese, a WNBA player, will make her debut as the first professional athlete in the show, highlighting the brand’s expansion into women’s sports. Plus-size model Ashley Graham will walk for the second time, donning haute couture pieces, alongside newcomers Daiane Sodré, Yumi Nu, and Alex Consani.
The musical performances will feature Karol G singing hits like “TQG” during the colorful lingerie segment, while TWICE, a South Korean group, will make their second K-pop appearance in the show. Missy Elliott, a hip-hop icon, will close the performances with classic tracks adapted to the nighttime theme, and Madison Beer will join the lineup with songs from her recent album.
The event, creatively directed by Adam Selman and featuring designs by Joseph Altuzarra, will last approximately 45 minutes, with real-time shopping options available via Amazon Live. The show will be held at Steiner Studios in Brooklyn, with 500 guests in attendance, including celebrities and international buyers, and will incorporate digital elements like interactive TikTok filters for viewers.
Compared to the previous edition, the 2025 show will increase the representation of models over 40 by 20%, with a total of 35 models participating. The brand has reported a 15% growth in online sales following the 2024 return of the show, driven by the excitement and buzz generated by the event.