Pistachio Croissant Craze: BTS Taehyung's Paris Moment Sparks Bakery Frenzy in South Korea
BTS member Taehyung caused a craze for pistachio croissants in South Korea after he was seen enjoying one at Paris Fashion Week. The croissant, known as Fourré à la Crème et à la Pistache, is filled with pistachio cream and became a hit back home after Taehyung's Paris moment. Hi-Pie Official, a French bakery in Seoul, saw a surge in demand for their pistachio cream croissant following Taehyung's endorsement. Fans flocked to the bakery to try the pastry he had enjoyed, earning Taehyung the nickname "Croissanthyung."
The shop behind the popular pistachio croissant is La Pistacherie in Paris, known for its pistachio-focused menu. Taehyung's pistachio moment also sparked dating rumors online, with BLACKPINK's Jennie mentioning croissants in her Chanel PFW interview shortly after Taehyung's viral bite. This led to speculation about the two idols. Additionally, Taehyung and IVE's Jang Wonyoung were linked through a coincidental moment at the MIU MIU show, where Wonyoung mentioned pistachio croissants as her favorite food.
In other news, BTS' V, along with RM and j-hope, participated in W Korea's 20th Breast Cancer Awareness Campaign, Love Your W. The trio showed their support for the campaign, highlighting their involvement in charitable causes. Taehyung's influence on the pistachio croissant trend and his participation in meaningful campaigns showcase his impact both in the K-pop industry and beyond.