BTS's Fashion Week Success: A Closer Look at Their Impact on the 2026 Spring/Summer Collections
BTS, also known as Bangtan Sonyeondan, made a significant impact during the 2026 Spring/Summer Collection season by attending major Fashion Weeks in New York City, Milan, and Paris. Members RM, V, Jimin, Jung Kook, and V were invited to shows of the brands they represent, garnering attention from global fashion professionals and media outlets. The group generated an estimated media value of approximately 56 billion KRW during this period, showcasing their influence in the fashion industry.
A recent report by influencer marketing platform Lefty highlighted BTS's success at Fashion Weeks, with V and RM ranking as top influencers at Milan Fashion Week. V and Jimin also made an impact at Paris Fashion Week, contributing to the group's overall media value. Jung Kook's attendance at the Calvin Klein show alone generated a significant portion of the brand's media value, demonstrating his influence in the industry.
Onclusive, a global PR analytics platform, reported that V and RM were the most mentioned individuals on social media during Milan Fashion Week, with V capturing a significant share of mentions. Jimin also ranked high in mentions during Paris Fashion Week, further solidifying BTS's presence in the fashion world. J-Hope's attendance at the 2025 Autumn/Winter Collection men's show as a Louis Vuitton ambassador also garnered attention and media value, showcasing his influence in the industry.
Looking ahead, BTS is gearing up for a comeback in spring 2026 with a new album and a large-scale World Tour. The group aims to solidify their status as 21st-century pop icons, further establishing their presence in the music and fashion industries.