V's Impact: CELINE Korea's Surge and Coca-Cola Collaboration

V's Impact: CELINE Korea's Surge and Coca-Cola Collaboration

CELINE Korea experienced a remarkable 591% surge in operating profit, reaching ₩17 billion from ₩2.5 billion. The brand's revenue exceeded ₩307 billion by the end of 2024. BTS's V was appointed as the global ambassador for CELINE in March 2023, leading to a significant increase in the brand's desirability ranking in Korea, surpassing competitors like Louis Vuitton, Hermès, Chanel, and Rolex. All the fashion looks V has showcased from CELINE have quickly sold out, showcasing his influence in the fashion industry.

V's attendance at the CELINE Été 2026 Summer show during Paris Fashion Week further solidified his impact on the brand and his fans' admiration. His collaboration with Coca-Cola Korea has also garnered attention, with a recent poster featuring him on their Instagram Story for a giveaway event. V's social media presence, including his Coca-Cola Zero campaign, has generated significant buzz, with the hashtag KIM TAEHYUNG x COKE ZERO trending on various platforms.

As the brand ambassador for Coca-Cola Korea, V's influence extends beyond social media, with his ad displayed at the Seoul World Cup Stadium during a football match between Korea and Brazil. Additionally, V's collaboration with CELINE has driven $13.1 million in earned media value (EMV), making him a top musician and the leading K-pop idol at Paris Fashion Week. V's impact on both the fashion and beverage industries continues to grow, solidifying his status as a global influencer.