Debating Celebrity Influence: Insights from Paris Fashion Week Rankings
The latest Paris Fashion Week has sparked discussions among netizens about the most influential celebrities. Various ranking lists featuring BTS, BLACKPINK, Stray Kids, and Seventeen members have been circulating online, highlighting the top celebrities with significant social media impact. According to Lefty's data, the top five influential celebrities were Orm Kornnaphat, Lingling Kwong, BTS V, Stray Kids' Felix, and BLACKPINK's Jisoo, based on Earned Media Value (EMV). EMV is a metric that quantifies content influence into a monetary value across platforms like Instagram, TikTok, and YouTube, serving as a benchmark in the fashion industry to assess promotional impact.
On the other hand, Share of Voice metrics by Pop Core revealed a different ranking of influential celebrities, with BTS Jimin at #2, BLACKPINK's Lisa at #3, V at #6, BLACKPINK's Jennie at #7, Felix at #9, Jisoo at #11, and Seventeen's Joshua at #13. The contrasting lists have sparked debates among netizens, especially regarding Jennie's lower placement in the first list and Jimin's higher ranking compared to V in the second list. Some netizens argued for the credibility of Lefty's EMV as an industry standard in fashion, while questioning the authenticity of the second list created by fans.
Reactions from netizens varied, with praises for the likeability and star power of V, Felix, and Jisoo. Some expressed surprise at the absence of certain celebrities on the lists and emphasized the importance of focusing on positive outcomes rather than engaging in disputes over unofficial data. The influence of Dior and Jimin's global media presence during Paris Fashion Week were also highlighted, showcasing the impact of Asian celebrities in the fashion industry. Overall, the rankings have generated mixed reactions and discussions among netizens, reflecting the diverse perspectives on celebrity influence and recognition in the digital age.