V's Impact: The Hirono Keychain Phenomenon at Paris Fashion Week
BTS member Kim Taehyung, also known as V, embarked on a journey to Paris for Fashion Week, where he is set to attend Celine's Summer 2026 show as the brand's global ambassador. During his airport appearance, V was spotted carrying a brown Celine bag with a Hirono doll keychain, specifically the Hirono Living Wild - Fight for Joy plush doll, a collaboration between Pop Mart and artist Lang. This collectible version features the Hirono character in a brown suede bear suit holding a torch symbolizing courage in facing emotions. The keychain quickly sold out in various countries, sparking discussions on social media about V's influence on trends and his ability to drive demand for products merely by being associated with them.
Fans took to social media to express their excitement and admiration for V's impact on the rapid sell-out of the Hirono keychain, with many crediting his visibility for the surge in demand. The phrase "Sold Out King" trended on social media platforms as fans marveled at the speed with which the item disappeared from shelves. V's upcoming appearance at Celine's Summer 2026 show in Paris marked his first participation in the event, where he arrived in a stylish ensemble comprising a white oversized checkered shirt, a loose black tie, baggy blue denim jeans, layered gold chain necklaces, and the iconic brown Celine bag.
Despite the short notice of his departure, a large crowd of fans and media gathered to catch a glimpse of V as he made his way through the airport, greeted by flashing cameras and enthusiastic fans. The singer interacted warmly with journalists, engaging in light-hearted conversations about his schedule and recent activities. His departure generated significant social media engagement, with over 1.2 million mentions on Twitter/X in a single day, with hashtags like #TAEHYUNGXCELINE and #CELINESUMMER2026 trending. V's presence at Paris Fashion Week alongside other K-pop stars like Jennie and Kai added to the excitement surrounding the event.