Kroger and DoorDash Expand Partnership to Offer Full Grocery Assortment for On-Demand Delivery
Kroger and DoorDash have expanded their partnership to offer customers access to Kroger's full grocery assortment, including fresh food, Our Brands products, and everyday essentials. Starting October 1, customers can shop from nearly 2,700 Kroger stores on DoorDash, receiving their orders in as little as an hour. This collaboration aims to make shopping more convenient for customers, attract new households, and increase shopping occasions.
Customers are increasingly seeking on-demand delivery combined with value and savings from their local grocer. Kroger has been a highly requested grocer on DoorDash, and now customers can shop Kroger's full grocery range, including popular Our Brand products, across banners like Mariano's, Fred Meyer, Ralphs, and Harris Teeter. They will benefit from fast delivery, Kroger deals, everyday affordability, and loyalty program discounts integrated into the DoorDash app.
Yael Cosset, Kroger's Executive Vice President and Chief Digital Officer, emphasized the importance of providing customers with convenient shopping options without compromising on value. The partnership with DoorDash allows Kroger to reach new customers, offer lower prices, and drive more traffic to enhance their retail media business. Prabir Adarkar, DoorDash's President and Chief Operating Officer, highlighted the milestone of bringing Kroger's full assortment to DoorDash, providing customers with more choice, value, and convenience in grocery shopping.
Through the launch on the DoorDash Marketplace, Kroger will gain incremental new customers and serve new occasions. DoorDash customers seeking fresh groceries and household essentials will now have access to Kroger's Family of Stores directly on the platform. The collaboration will also focus on joint innovation, including retail media, brand partner insights, and new delivery models leveraging Kroger's store network and DoorDash's technology to engage customers in more relevant ways.
DoorDash introduced on-demand grocery delivery in 2020 and has since expanded its reach to new and returning shoppers across various channels. The expanded partnership with Kroger signifies a step towards making fresh food more accessible, integrating delivery into the everyday shopping experience. This collaboration aims to provide customers with a seamless shopping experience and enhance the accessibility of fresh groceries through DoorDash.
In conclusion, the expanded partnership between Kroger and DoorDash will offer customers nationwide access to Kroger's full grocery assortment, providing convenience, value, and savings. This collaboration aims to attract new households, increase shopping occasions, and enhance the accessibility of fresh groceries through DoorDash, creating a seamless shopping experience for customers.