Bad Bunny to Headline Super Bowl LX Halftime Show: A Cultural Celebration and Musical Extravaganza
Bad Bunny, a three-time Grammy Award-winning artist, has been selected as the halftime performer for Super Bowl LX, which will take place in Santa Clara, Calif., on Feb. 8, 2026. The announcement was made by the NFL, Apple Music, and Roc Nation during the halftime of a "Sunday Night Football" game between the Green Bay Packers and the Dallas Cowboys. Bad Bunny expressed his excitement for the opportunity, emphasizing the significance of the performance for his culture and history. The Super Bowl LX will be broadcast on NBC, with the halftime show produced by DPS in collaboration with Roc Nation and Jesse Collins as executive producers.
Known for his global energy and cultural vibrancy, Bad Bunny's selection as the halftime performer reflects his influence and ability to connect with diverse audiences. His dynamic performances and creative vision are expected to deliver an unforgettable experience for viewers. Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is not only a successful musician but also an actor and a co-founder of the sports marketing agency Rimas Sports. He is also a co-owner of the Puerto Rican basketball team Los Cangrejeros de Santurce. Roc Nation's Jay-Z praised Bad Bunny for his contributions to Puerto Rico and expressed honor in having him perform on the world's biggest stage.
The announcement of Bad Bunny as the halftime performer for Super Bowl LX followed speculation about Taylor Swift potentially taking on the role. Swift, who is engaged to Kansas City Chiefs tight end Travis Kelce, has been a regular presence at Chiefs games. NFL commissioner Roger Goodell remained tight-lipped about the possibility of a Swift halftime show, teasing that it could be a possibility. The anticipation for Bad Bunny's performance at Super Bowl LX continues to build, promising a memorable and culturally significant halftime show for viewers worldwide.