BTS Jin Boosts Mandom Corporation's Stock Price with Lucido-L Partnership
Japanese cosmetics giant Mandom Corporation saw a significant increase in its stock price after announcing BTS’ Jin as the new face of its Lucido-L Re: series. The stock reached a new 52-week high, closing at around ¥2,306 on September 16. This surge marked a 78.5% rise for the year and an 81.8% increase over the past 12 months.
Following the announcement, trading volume spiked, exceeding the daily average by nearly 290%. Market watchers and fans attributed this surge to Jin's influence, which drives both consumer and investor enthusiasm. Fans celebrated the achievement online, expressing pride in how the singer's partnership boosted a major Japanese company.
Since completing his military service in June 2024, Jin has secured numerous brand collaborations, with the Lucido-L deal being his 11th active endorsement. This partnership further solidifies his reputation as a top advertising star. The Lucido-L Re: series, launched on September 16, focuses on repairing damaged hair with a fresh osmanthus and grapefruit scent.
The company praised Jin's global influence and approachable personality, highlighting his expanding portfolio of endorsements across various industries. From luxury fashion and skincare to food, beverages, and tech, Jin's partnerships showcase his wide appeal and global reach. The Lucido-L campaign includes new advertisements, posters, behind-the-scenes clips, and upcoming TV campaigns and giveaways.