Rosalía x Calvin Klein: A New Era of Contemporary Innovation in Underwear
Rosalía has collaborated with Calvin Klein to launch a fresh chapter for the brand, as revealed by Billboard. The Spanish music sensation stars in Calvin Klein’s Fall 2025 underwear campaign, which debuted on September 9. Showcasing her unique charm combined with daring sensuality, Rosalía introduces a new era of contemporary innovation in underwear with the new Icon Cotton Modal line. This collection features a "stitch-free" waistband and "bonded hook and eye closures for a smoother silhouette and enhanced breathability," according to the brand.
Expressing her long-standing love for Calvin Klein underwear, Rosalía stated, "I love the brand and it’s an honor to be in the campaign – it feels like a full circle moment." In addition to the Icon Cotton Modal line, Rosalía is also featured in the brand’s Heritage Cotton styles and the Perfectly Fit bra and bikini. The campaign kicks off with an exclusive video premiere on Billboard, showcasing Rosalía in the new Calvin Klein line, highlighting her performance skills and storytelling flair.
The Icon Cotton Stretch styles were initially introduced for men in the previous Spring campaign, featuring Puerto Rican star Bad Bunny. The Fall 2025 women’s underwear collection is now available on CalvinKlein.com. In other news, Rosalía is set to join the cast of HBO’s popular series Euphoria for its upcoming third season in 2026. She expressed her excitement about this opportunity, stating that Euphoria has been her favorite series in recent years and she is thrilled to work alongside such talented individuals whom she admires.
In conclusion, Rosalía's collaboration with Calvin Klein marks a significant milestone for the brand, ushering in a new era of modern innovation in underwear. Her captivating presence and artistic vision bring a fresh perspective to the Fall 2025 campaign, showcasing the brand's commitment to style and creativity.