Ed Sheeran's Tingly Ted's: The Surprising Collaboration Behind British Biltong
South Africa's beloved snack, biltong, has gained international popularity and can now be found in shops worldwide, including in the UK. Good Things Guy Brent Lindeque discovered British biltong, inspired by South Africa, being sold in various British shops and farm stalls during his travels. One surprising find was a brand of biltong mixed by none other than British superstar Ed Sheeran. The story behind this unexpected collaboration involves brothers Jack and Harry Mayhew, owners of the British brand Ember Snacks, who were inspired by South African biltong in their quest for natural, high-quality protein snacks while training for Ironman triathlons. Ed Sheeran, also from Suffolk like the Mayhew brothers, developed his own hot sauce brand, Tingly Ted's, in 2021, which he decided to combine with Ember's biltong for a unique and flavorful snack experience. The collaboration resulted in a new product called Tingly Ted's, a blend of Ember biltong marinated in Ed Sheeran's hot sauce, offering a protein-packed snack with an extra kick. This unexpected fusion of British and South African culinary influences showcases the global reach of South Africa's culinary heritage and has been praised for its delicious taste.