Dua Lipa Shines in YSL's 'Free at Heart' Campaign Film: A Closer Look at the Libre Eau de Parfum Collection
Dua Lipa stars in a captivating campaign film for YSL featuring a surprising cover of Aretha Franklin's "Think." The campaign, titled "Free at Heart," showcases YSL's popular Libre Eau de Parfum fragrance with Lipa as the face. The film captures the contrast between the city's hustle and bustle and the tranquility of Chile's Atacama Desert. Lipa's rendition of Franklin's hit song adds a haunting and powerful touch to the campaign, emphasizing the message of liberation and empowerment for Libre women.
YSL's Libre Eau de Parfum is a floral fragrance with notes of orange blossom from Morocco and French lavender, complemented by a deep musk accord for depth. It offers a warm and bold floral scent that stands out from traditional powdery fragrances. The perfume, endorsed by Lipa, is available for purchase at Sephora and Ulta Beauty in various sizes, including a 3.04-ounce bottle for $180 and a travel size option for $37. Additionally, the iconic perfume is now refillable, with a refill bottle priced at $152 for 3.4 ounces (100 mL) of product.
For those interested in exploring different variations of the Libre fragrance line, YSL offers options like Libre Eau de Parfum Intense, Libre Flowers & Flames Eau de Parfum, Libre Le Parfum, and Libre L'eau Nue. A mini duo set featuring the original Libre Eau de Parfum and the Intense version is available at Sephora and Ulta Beauty for $40, allowing customers to experience the differences in top notes between the two scents. Both versions are Eau de Parfums, ensuring a lasting fragrance on the skin for six to eight hours.
As Dua Lipa embarks on her Radical Optimism Tour, starting with performances in Chicago, the collaboration with YSL continues to resonate with fans and fragrance enthusiasts alike. The combination of Lipa's captivating presence and the empowering message of the Libre campaign makes it a standout choice for those seeking a bold and distinctive floral fragrance experience.