Post Malone's Austin Post: Bridging Americana and Luxury in Paris
Post Malone, the musician currently on a global tour, recently launched his new clothing brand, Austin Post, in Paris. The brand, named after him, aims to bridge the gap between authentic Americana and modern luxury. The off-calendar event, held at the Hôtel de Maisons, preceded Paris Fashion Week by several weeks and showcased a collection inspired by Post Malone's personal style.
The runway debut featured models in cowboy-cut leather trousers, suede suiting, and fleece hoodies with metal-and-stone embellishments reminiscent of Southwestern and Indigenous craftwork. The looks were paired with leather cowboy boots, creating a Western-inspired aesthetic. The show culminated with a model in a tall cowboy hat and buffalo-hide coat, accompanied by a horse, set to the tune of America's "A Horse With No Name."
Post Malone's friends and family, along with industry insiders and celebrities like A$AP Nast and Chris Stapleton, attended the event. Collaborations with brands like Lucchese and Jacques Marie Mage added a touch of luxury to the collection. The brand plans to sell its designs online later this year, with a pop-up shop in Paris and New York City.
Post Malone's personal involvement in the design process and his desire to create wearable pieces that reflect his style were evident throughout the event. The collection, featuring a mix of sweats and wooly bison overcoats, aims to offer a mid-to-high price range. Post Malone's foray into fashion represents a new chapter in his creative journey, blending his love for music and style in a unique way.
In conclusion, Post Malone's debut of Austin Post in Paris was a celebration of his personal style and creative vision. The event showcased a collection that merges Americana with luxury, reflecting Post Malone's evolution as an artist and fashion enthusiast. With plans to make the brand accessible to consumers online, Post Malone's venture into fashion is poised to make a mark in the industry.