Addison Rae x Lucky Brand: Introducing the Addison Ultra Low Rise Flare Jeans and Post Malone's Austin Post Brand Debut

Addison Rae x Lucky Brand: Introducing the Addison Ultra Low Rise Flare Jeans and Post Malone's Austin Post Brand Debut

Addison Rae has collaborated with Lucky Brand jeans to create a new style called the Addison Ultra Low Rise Flare, inspired by an archival jean from the early 2000s. The jeans, available online, feature a collectible back patch and hang tag and come in two washes: Hidden and Bare. Priced at $129, the new style was born after Addison was gifted a pair of the archival jeans, which she wore around LA and during live performances, leading to the partnership. A new ad campaign starring Addison was shot at the Million Dollar Theatre in downtown LA, with Addison expressing her empowerment and creative input in the project.

In addition to Addison's collaboration, Post Malone is also making moves in the fashion industry with the upcoming launch of his own brand, Austin Post. The brand is set to debut with a runway show in Paris on September 1st. Post Malone has previously worked with brands like SKIMS, UGG, and Crocs, and is now venturing into creating his own line. Stay tuned for more updates on these exciting fashion ventures.