August Brand Value Rankings: BLACKPINK Tops K-Pop Idol Group List, BTS and IVE Follow
In August, BLACKPINK emerged as the top K-Pop idol group in brand value rankings, surpassing BTS, IVE, and others. The Korea Brand Reputation Index evaluated various factors like consumer participation, media activity, and community engagement from July 15 to August 15 KST. BLACKPINK secured the first position with 6,943,448 brand points, while BTS followed closely with 6,169,542 points. IVE claimed the third spot with 5,193,674 points.
The top 30 K-Pop idol groups in brand value rankings for August, as per the Korea Brand Reputation Index, include BLACKPINK, BTS, IVE, Red Velvet, Seventeen, Super Junior, SHINee, TWICE, Big Bang, RIIZE, ENHYPEN, EXO, Stray Kids, INFINITE, fromis_9, NCT, ATEEZ, ASTRO, Wanna One, BTOB, Oh My Girl, The Boyz, AHOF, STAYC, NMIXX, ZEROBASEONE, KiiiKiii, BABYMONSTER, FIFTY FIFTY, and H1-KEY.
The competition for brand value among K-Pop idol groups remains fierce, with BLACKPINK leading the pack in August. The rankings reflect the groups' influence and engagement with their audience, showcasing their strong presence in the industry.