BTS Adjusts 2025 Outlook Following Revenue Decline in North America
BTS, a consulting and training company, is forecasting a revenue of around SEK 720 million for the second quarter, a decrease from SEK 730 million in the same period last year. The projected EBITA is expected to be SEK 85 million, down from SEK 110 million a year ago. Consequently, the company is adjusting its 2025 outlook downward.
The company attributes the decline in results to BTS North America, where sales have decreased due to inefficiencies in the sales and marketing organization. Factors such as a weaker US dollar exchange rate and one-off costs during the quarter have also contributed to the lower performance, according to a press release from BTS.
To address the challenges in BTS North America, the company has appointed new leadership and is implementing a new strategy and sales organization to drive growth and profitability in the region.
On a positive note, BTS reports strong sales growth and improved EBITA results in Other Markets, BTS Europe, and the acquired North American coaching business Boda. Despite the challenges in North America, these segments continue to perform well.
In conclusion, BTS is facing a decrease in revenue and EBITA for the second quarter, primarily driven by challenges in BTS North America. The company is taking steps to address these issues and is optimistic about the performance of its other segments.