Title: "Fans Express Concerns Over Lack of Promotion for Taehyung's Rêvé Photobook and Other Projects by HYBE
Fans of BTS have raised concerns about the alleged lack of promotion for Taehyung's content, particularly his Rêvé photobook. The photobook, which features V's moments from his Paris trip, was released in February 2025 during his military service. However, six months later, photographer Kim Hee-june shared 46 photos from the photobook, sparking backlash over the lack of promotion by HYBE, BTS's company.
Fans have pointed out that Taehyung often ends up promoting his own projects, with professionals close to him, like the photographer, sharing content themselves. While fans did not directly criticize HYBE, their comments hinted at their disappointment with the agency's handling of promotions for Taehyung's work.
The conversation around HYBE's alleged lack of promotion for Taehyung has been ongoing, with recent events, such as the ambassadorship announcement for Coca-Cola Korea, adding to fans' concerns. Despite the announcement being made on July 31, there was no official promotion from HYBE, and fans only learned about the partnership through Coca-Cola's channels and Taehyung's personal posts.
This pattern of minimal support is not new, as fans have previously noted HYBE's lack of active promotion during the release of Taehyung's debut solo album Layover in 2023. Despite completing his military service and returning to his career, the lack of promotional push from HYBE continues to disappoint fans, who have consistently called for better treatment and visibility for the BTS star.