SEVENTEEN Surpasses BTS in Brand Value: A Look at the Changing Landscape of K-pop
BTS members recently reunited at their 12th-anniversary celebration during the FESTA event, marking their first gathering in 18 months. The emotional reunion took place at the Goyang Complex, where J-Hope's special performance brought the septet together. Despite BTS's global popularity, rising K-pop stars SEVENTEEN have been making waves, topping the brand value list for 2024–2025. SEVENTEEN's brand reputation score surged in June, surpassing BTS in the Korea Brand Reputation Index. The group's recent album, Happy Birthday, and keywords like "MINITEEN" and "Bad Influence" contributed to their positive reception.
SEVENTEEN's success has been recognized by The Hollywood Reporter, naming them the most popular and successful boy band of 2024–25. Their album sales have outperformed major American pop acts, and their Asia tour in 2023–2024 was the highest-grossing K-pop tour of the year. The 13-member group includes S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino. Despite being on hiatus, BIGBANG remains influential in the industry, with G-Dragon's solo success contributing to their brand power. SHINee and Stray Kids also saw significant increases in their brand reputation scores in June, while other groups like ASTRO, ZEROBASEONE, Treasure, and 2PM have slipped in the rankings.
The Korea Brand Reputation Index analyzes consumer participation, media coverage, interaction, and community indexes to determine the rankings of various boy groups. The top 20 rankings reflect the changing landscape of the K-pop industry, with SEVENTEEN's rise and BTS's enduring popularity shaping the narrative. Stay updated with the latest news and updates from the world of cinema by following Screen Digital on YouTube.