City Vibes and Horniness: Lorde's Latest Single 'Hammer' Sets the Tone for Upcoming Album 'Virgin'
Lorde has released her latest single, "Hammer," as the final track before her upcoming album, Virgin, drops on June 27th. The song is described as an ode to city life and horniness, setting the tone for the album. A teaser for the music video shows Lorde with braided pigtails and pigeons on her shoulders, giving fans a glimpse of what to expect. The lyrics hint at the heat of the pavement and rising mercury, adding to the anticipation for the full release.
Directed by Renell Medrano, the music video for "Hammer" was filmed at London's Hampstead Heath, adding a visual element to the song's urban theme. The track is part of the highly anticipated Virgin album, which follows Lorde's 2021 release, Solar Power. Lorde has also announced a series of listening parties in Australia and New Zealand on June 25th and 26th, building excitement for the album's official launch.
Lorde's promotional strategy for Virgin has been creative and engaging, with each single release accompanied by unique visuals and events. From the striking video for "Man of the Year" to the surprise performance of "What Was That" in New York's Washington Square Park, Lorde has kept fans on their toes. Her recent win at the Aotearoa Music Awards for Single of the Year further solidifies her status as a pop sensation, especially with her collaboration with Charli XCX on "Girl, so confusing featuring Lorde."
With the release of "Hammer" and the upcoming launch of Virgin, Lorde continues to captivate audiences with her innovative music and bold artistic vision. Fans can look forward to experiencing the full album and immersing themselves in Lorde's unique blend of sound and storytelling.