Reflections of Scooter Braun: Prioritizing Mental Health in Artist Management
Scooter Braun recently opened up about his feelings of guilt towards the young artists he managed in the past. In a conversation with Steven Bartlett on The Diary of a CEO podcast, Braun reflected on his career managing artists like Justin Bieber and Ariana Grande. He also mentioned his work with Demi Lovato, J Balvin, and Carly Rae Jepsen. Braun expressed regret for not fully understanding the personal backgrounds and struggles of the artists he worked with earlier in his career.
Now in his 40s, Braun acknowledged the importance of mental health and admitted that he wishes he had prioritized therapy for his artists while they were on tour. Despite being proud of the work he and his team did, Braun emphasized the need for a more holistic approach to artist management, including providing access to mental health resources.
Looking back, Braun admitted that he would have taken a different approach if given the chance to start over. He mentioned the importance of slowing down and ensuring that everyone involved, including himself, had the support they needed. Braun's reflections come after a high-profile feud with Taylor Swift over the ownership of her master recordings, which she recently regained control of.
In a statement to The Independent, Braun expressed his happiness for Swift's acquisition of her masters. As he continues to reflect on his career and the impact he had on the artists he managed, Braun's focus remains on promoting mental health and well-being in the music industry.