"EU Regulators Express Concerns Over TikTok's Ad Database Compliance with Digital Services Act"
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"EU Regulators Express Concerns Over TikTok's Ad Database Compliance with Digital Services Act"
[!CDATA[European Union regulators have raised concerns about TikTok's ad database not meeting the standards set by the Digital Services Act. The EU Commission's preliminary findings indicate that the ad repository falls short of the requirements necessary for detecting scam ads and coordinated information operations. The Digital Services Act aims to enhance transparency on social media platforms and protect users from various risks, including election-related disinformation. TikTok is criticized for not providing essential information about the content of ads, targeted users, and advertisers, limiting the effectiveness of the tool. The Commission emphasizes the importance of transparency in online advertising to safeguard public interest, especially in the context of democratic elections, public health, and consumer protection. Henna Virkkunen, the commission's executive vice-president, highlights the need for users to know who is behind the messages they see. TikTok has the opportunity to respond before the Commission makes its final decision, which could lead to a fine of up to 6% of the company's annual global revenue. In addition to the concerns raised about TikTok's ad database, the company is also under investigation for its handling of risks related to Romania's presidential election. The scrutiny comes after allegations of electoral violations and Russian interference in the election process.]]