Tariffs Raise Prices, But Savvy Car Buyers Still Have the Wheel

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Tariffs Raise Prices, But Savvy Car Buyers Still Have the Wheel

In April the U.S. imposed a sweeping 25% tariff on imported vehicles – part of a broader strategy aimed at pressuring foreign governments to shift manufacturing to U.S. soil. While the full scope of future trade policy is unknown, one thing is clear: The U.S. automotive industry is bracing for lasting impact, especially if a standoff with China escalates into a full-blown trade war.So what’s an average consumer to do? And how can dealers attract them?Up-Front Costs Versus Total Cost of OwnershipIt can be discouraging to learn that new vehicle prices are expected to increase by $5,000 to $10,000, with ..