"His impact is untouchable" — Fans react as BTS' Taehyung holds record for most liked Instagram posts & highest EMV for a male Kpop Idol since 2020

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"His impact is untouchable" — Fans react as BTS' Taehyung holds record for most liked Instagram posts & highest EMV for a male Kpop Idol since 2020

BTS’ Kim Taehyung has pulled the topmost brand appeal among male K-pop stars since 2020, according to analytics site Lefty. The K-pop idol brought in EMV (Earned Media Value) of $286 million over three years.Notably, no one else in his category has reached that number. This comes mostly from his Instagram handle, @thv, even though he didn’t start solo deals or walk shows until 2023. Out of 126 posts, 114 got over 10 million likes.V's per-post value stands at $14.4M, the highest for any K-pop artist so far. Other leading figures on the lineup are Cha Eun-woo at $192M, Stray ..