THC drinks are flying off shelves. Can it last?

In June 2023, Jon Halper started selling THC beverages at Top Ten Liquors, his chain of Minnesota stores. The drinks, which contain the main intoxicating chemical compound found in cannabis, were a massive hit.“Immediately, the sales took off,” said Halper. “We’ve never seen anything explosive like this.”After just two years, THC beverages make up about 15% of overall sales, he said. “It’s hard to believe this growth isn’t going to be astronomical.”The time is right for a THC beverage boom. Many Americans are embracing a California sober lifestyle — drinking less alcohol, which they see as harmful to health, and ..