Paris Hilton lags behind Rihanna, Kylie with latest announcement

Read Paris Hilton lags behind Rihanna, Kylie with latest announcement on WALY Radio

Paris Hilton lags behind Rihanna, Kylie with latest announcement

Paris Hilton has never been known for being on time - unless we're talking about red carpets.Don't miss the move: SIGN UP for TheStreet's FREE Daily newsletterNow, the original influencer is making headlines again with a new project that feels both deeply personal and oddly delayed.Related: Target's move into this massive market will delight customersWhile she once dominated pop culture and helped shape the blueprint for the modern celebrity brand, this time she's arriving to a trend that peaked years ago.And the space she's stepping into? It's one that's packed with A-listers like Rihanna and Kylie Jenner, who've turned their ..