Netflix debuts its generative AI-powered search tool

Netflix has embarked on a groundbreaking integration of OpenAI’s ChatGPT technology to revolutionize how users discover content. By embedding an AI-powered search engine within its mobile app, Netflix now allows subscribers to find movies and series through natural language queries, including mood-based prompts. Initially launched as an opt-in beta for iOS users in Australia and New Zealand, this feature marks a significant evolution in personalized streaming recommendations that’s slated to expand to the U.S. soon.Netflix’s new search functionality transcends traditional keyword or genre filters, enabling users to “search for shows using far more specific terms, including the subscriber’s mood”. For ..